Beretta’s New 690 Field III: First Shooting Impressions

July 10, 2014

The author gets some hands-on time with the new Beretta 690 Field III over-under shotgun.

The over-under shotgun is arguably the most effective gun for wing and clay shooting. As a confirmed side-by-side man, I truly love the older style of double gun, but reality is reality and the advantages of the over-under simply outweigh the beauty and grace of a side-by-side. First, the lower barrel is located much more in line with the axis of recoil than with any other action type (with the exception of some specialty guns designed for competition). The low first barrel gives the shooter less muzzle rise and allows quicker acquisition of the next shot. Second, the stacked barrels afford...

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SCI Foundation and Boy Scouts of America Hold Second Annual Sporting Clays Shoot

February 24, 2014

The second Annual Sporting Clays Shoot was held to benefit the SCI Foundation and the Boy Scouts of America.

To help kick off the 42nd Annual Safari Club International Hunter’s Convention, the 2nd Annual Sporting Clays Shoot was held to benefit the SCI Foundation and the Boy Scouts of America. The event took place on February 4, 2014 at the Clark County Shooting Complex in Las Vegas, Nevada.

The 2nd Annual Shoot raised more than $40,000 for the SCI Foundation and Boy Scouts of America. Funds raised will help both organizations provide youth more opportunities to be involved in shooting sports.

“We split the money 50/50,” said SCI Foundation President Joe Hosmer. “We each


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Winchester Ammunition Expands AA TrAAcker into Sporting Clays and 20-Gauge Offerings

February 18, 2014

Winchester AA TrAAcker line expands.

In 2014, Winchester Ammunition will extend its AA TrAAcker shotshell line into the popular sporting clays offerings of 12 and 20 gauge. This provides more options to consumers to assist shooters in identifying where and why they’re missing their targets. During this process, shooters and instructors are able to visibly see where they are missing with the AA TrAAcker technology, and can easily make adjustments to correct it. Legendary innovation at Winchester Ammunition continues with the award winning AA®...

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Top Shots Will Headline Event Hosted by Boy Scouts & SCI Foundation

October 23, 2013

SCI Foundation

Olympic medalist Corey Cogdell and world-renowned shooting instructor Chris Batha will be among the celebrity guests of the Second Annual SCI Foundation & Boy Scouts of America (BSA) Sporting Clays Fundraiser. The Sporting Clays fundraiser will be held Feb. 4, 2014, the day preceding the 2014 SCI Hunters’ Convention in Las Vegas, Nev. All proceeds from the shoot benefit the youth education programs of both SCI Foundation and BSA.

“I’m a hunter, and I have experienced first-hand the positive impact that SCI Foundation’s outreach


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Ruffed Grouse Society Schedules Sporting Clays Tournament in Granville, MA

September 16, 2013

New ruffed grouse society logo

The Western Massachusetts Bird Dog Club (WMBDC) in conjunction with the Ruffed Grouse Society (RGS) will host its 2013 Fall Classic Sporting Clays Tournament at the WMBDC sporting clays course, 87 Charles Farnum Road, Granville, MA on Sunday, September 22, 2013 beginning with registration at the newly renovated clubhouse at 8 a.m. According to Ernie Foster, registration for this 100 target NSCA registered shoot is $55 pre-registered or $60 the day of shoot. Entry fee includes lunch. Practice rounds will be held from 9-9:45 a.m., with a European start from 10-11 a.m. For more information...

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NWTF Announces Sporting Clays Event in Missouri

August 27, 2013

National Wild Turkey Federation

Building on the success of its Turkey Shoot annual sporting clays event held each August in Forsyth, Ga., the NWTF announces the NWTF-Bass Pro Shops Great Midwest Turkey Shoot. The NWTF-Bass Pro Shops Great Midwest Turkey Shoot will take place Sept. 6-8 at the Ozark Shooting Sports Complex in Walnut Shade, Mo. Registration is open for this Natiponal Sporting Clays Association sanctioned event, which includes a 200-target sporting clays shoot with NSCA and Hunter divisions. Participants will...

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Powell Repeats as Champion at NWTF Turkey Shoot

August 22, 2013

Brandon Powell repeated as the champion at the NWTF's 19th annual Turkey Shoot.

Brandon Powell of Comer, Ga., repeated as the champion at the NWTF's 19th annual Turkey Shoot after battling stiff competition as well as wind, rain and record low temperatures. Powell hit 193 targets - a two target improvement from his winning score in 2012 - to win the main event, a two-day, 200-target competition. Bill McGuire of Charleston, Tenn., finished second, breaking 191 sporting clays. “I always love coming down here,” said the 27-year-old Powell, after claiming his second consecutive Turkey Shoot main event title. “I come out here to have fun; I think having fun has to...

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Ruffed Grouse Society to Host Sporting Clays Championship Shoot in RI

August 19, 2013

New ruffed grouse society logo

The Rivers Edge Chapter of the Ruffed Grouse Society (RGS) will host its Dave Griskevich Memorial Sporting Clays Championship at Addieville East Farm, 200 Pheasant Drive, Mapleville, RI on Sunday, September 15, 2013, beginning with registration and a warm up five stand from 8-9:40 a.m....

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Wyoming Youth Hunting Championships June 8 in Upton

February 27, 2013

Wyoming Youth Hunting Championships June 8 in Upton

Of all high school state championships – football, golf, soccer, speech/debate, track and field – none are more “Wyoming” than the state hunting championships.

The Youth Hunter Education Challenge, as it’s officially called, will be held June 8 near Upton. Young hunters need not qualify in a regional or district tournament to compete. All Wyoming youth 18 and younger who have passed hunter education are eligible to showcase their hunting skills (and probably learn a little).

The challenge tests youngsters in sporting clays-style trap shooting; .22, muzzleloader and archery marksmanship;wildlife identification; orienteering and hunter safety judgments.

“The challenge is designed to be a fun event for all participants – not just the winners,” said Jim Dawson, the Wyoming Game and Fish Department’s hunter education coordinator.

This is the sixth year the challenge has been hosted by the Upton Gun Club and officially sanctioned by the National Rifle Association. Participants in both age categories (15-18 years old and 14 and younger) are eligible to advance to the international competition to be held July 21-26 at the NRA’s Whittington Center near Raton, N.M. Several Wyoming youngsters have competed in the international since the Wyoming state competition began.

In addition to the department and the gun club, the challenge is sponsored by the Wyoming Friends of the NRA, Cabela’s and a variety of Wyoming businesses. All participants receive a prize for competing.

To participate, youth must submit copies of their hunter education card, birth certificate, photo, and a $10 entry fee. Entry forms are available at Game and Fish offices or at

“The members of the Upton Gun Club do yeoman’s work making this a fun, memorable event for the youngsters involved,” Dawson added.

For more information, contact Dawson at 307-473-3400 or Rick Rothleutner of the Upton Gun Club at 307-281-9980.

Read and join the discussion on Wyoming Youth Hunting Championships June 8 in Upton at

Shotgun Life Announces “Contextual Advertising” as a Part of Complete Redesign

February 8, 2013

Shotgun Life Announces “Contextual Advertising” as a Part of Complete Redesign

Contextual Advertising Automatically Pairs Ads With Editorial, Giving Direct Relevancy to Companies Reaching Affluent Wing and Clays Shooters

Shotgun Life (, the first online magazine dedicated to the best in wing and clays shooting, announced the industry’s first Contextual Advertising – a unique system that automatically matches a company’s products with quality editorial benefits.

Contextual Advertising lets companies run multiple ads on Shotgun Life, which are routinely matched with stories based on key words and other corresponding factors. For example, a shotshell manufacturer can run one ad for subgauge shells, another ad for waterfowl shells and yet a third for upland shells depending on the nature of the story. A gun case company can match their products with over/under, semi-automatic or side-by-side shotguns. Categories can also be established by gender, helping advertisers reach the 37% of Shotgun Life readers who are women.

Shotgun Life’s new Contextual Advertising complements its superior Search Engine Optimization (SEO), which is built into its Internet software platform. Since so many shooters now scour the Internet for information before making a buying decision, Shotgun Life’s SEO, combined with Contextual Advertising, educate potential customers beyond the ocean of “guns for sale” classifieds that proliferate the Internet. This powerful combination of Contextual Advertising and SEO effectively gives advertisers intelligent Internet exposure in-perpetuity.

“Having spent 15 years in Silicon Valley as a marketing and media-relations professional, the Shotgun Life team brings a wealth of related experience to the wing and clays shooting industry,” said Shotgun Life Publisher, Irwin Greenstein.

Shotgun Life’s Contextual Advertising and SEO campaigns are complemented by an aggressive social-marketing program that reaches some 50 affinity groups on Facebook, LinkedIn and blogs.

These new capabilities are complemented by a redesign that conveys a luxurious upscale image. The online magazine now features a leather backdrop, easy-to-read royal blue headlines, rotating lead stories and exciting new opportunities for streaming-media marketing.

Because of the underlying modular software platform, ads can be moved anywhere on Shotgun Life, and for a very modest premium companies can mix-and-match different ads throughout the online magazine.

Read and join the discussion on Shotgun Life Announces “Contextual Advertising” as a Part of Complete Redesign at

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